A journey to the limits of our knowledge about the world’s most famous spirits. A Scottish, as well as an Irish tradition, it is now produced with greater or lesser success on all continents.
Jean-Pierre Pichard observes the whisky galaxy closely, a constantly evolving environment characterized by new products, the internationalization of markets, company takeovers and branding. A great connoisseur of the Celtic countries, he tries to solve the mystery of how Gaelic civilizations on the windswept edge of Europe could have invented the most widely consumed alcohol in the world.
This rich text is based on a long and rigorous field study by Jean-Pierre Pichard, an informed amateur who knows how to skilfully present the historical and economic context of each region considered.
The publishing house: Editions Locus Solus
Jean-Pierre Pichard is internationally known as the director of the Lorient Interceltic Festival from 1972 to 2007, twenty-five years during which the festival became one of the biggest in the world and the largest in Europe. Passionate about history and heritage, he has written or collaborated on numerous works including: Musique des mondes celtes (Music of the Celtic Worlds) (Le Chêne, 2000) and La Création du monde selon Iain MacDonald (The creation of the world according to Iain MacDonald) (Le Rocher, 2010).
Joël Auvin, alias Nono, is an acclaimed cartoonist who is at his most prolific in the French daily Le Télégramme, also regularly taking to publishing and co-authoring numerous bestsellers.
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