FOOD AND DRINKS
Beer in All its Forms
The Revival of Brewing Culture
La bière dans tous ses états
Le renouveau de la culture brassicole
FORMAT: 140 x 210
WORDS: 32 000 approx.
PRICE: 12 €
ALL RIGHTS AVAILABLE
PUBLICATION DATE: May 2019
PUBLISHER: Editions Apogée
Beer is one of the most widely consumed drinks and paradoxically, one of the least known, malt and hops having long remained mysterious to its consumers. The emergence of the craft beer movement from America has considerably changed this view and has also launched the economically successful “small is beautiful” production model to bring about a real brewing revolution.
The latter is based, not only on the increased quality of the products, but also on new and richer tastes, because in addition to the growing number of breweries, consumer enthusiasm is driven by the appearance of greater diversity in the types of beer. India Pale Ale, Porter and Imperial Stout are there to surprise and generate new stories of froth and hops.
Guirec Aubert is a beer specialist, journalist and beer consultant for major customers, who also runs Beer Masterclass discovery workshops. He participates in various juries for beer and wine competitions (Meilleur sommelier de France, Concours Amphore) and has written La bière c’est pas sorcier (éditions Marabout) and L’Art de faire sa bière, Du brassage à la dégustation (éditions Parramon).
Key Sales Points
– Increased diversity and quality make it worthwhile taking a professional interest in beer and giving it a place of honour at the table.
– This new chapter in the history of beer tells us about its flavours, economy and relationships with people.